Gray II
February 5, 2012 in
Photos, Studio with
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Tag Archive - Jay Mawson
Gray
February 5, 2012 in
Photos, Studio with
0 Comments
On Style
This isn’t much of a rant, so if you’re after a daily dose of vitriol you’ll have to go and read the Daily Mail’s letters page instead.
Image, style and public perception are critical to anyone that has any kind of media profile. The need has been around as long as the concept of celebrity itself, but the sheer number of mediums that require an accompanying photograph is increasing with each new social media channel.
Facebook, Twitter, Websites, Blogs, Wikipedia – they all demand an image to present a public face to the world
So why do so many people in the public eye either get it so wrong or simply not see the value of appropriate, relevant photography?
For a recent commission I did some background research on how celebrity hair stylists present themselves in the media. The results were interesting so I thought I’d share some thoughts.
On Associations
Anybody can be a professional photographer
There are no professional barriers to entry, no minimum standards, no accredited associations, no qualifications needed, no regulatory industry body.
There are, however, various clubs you can join to confuse clients into thinking that there is some kind of regulation, and that you’ve been accredited as reaching some kind of notional standard.
Official looking logos and acronyms always look good on websites and business cards, so I had a look at some of the most popular photography clubs.
I almost wished I hadn’t.