Jay Mawson Photographer -_JM12057.jpg — ON E-COMMERCE

A brief look at e-commerce photography in 2021

On E-commerce Photography

Jay Mawson August 24, 2021

Everything’s E-commerce now. Ecomm. Ecommerce. E Commerce. However you spell it, it’s all ecomm.

A true child of the internet, demand for e-commerce photography has grown exponentially over the last 20 years. Everybody sells online so everything is technically e-commerce. Front. Back. Side. Detail. Change. Makeup selfie. Next. Within that simple framework a whole genre was born. But whilst the internet buckles under general critique of fashion photography, e-commerce imagery is like the dirty family secret that’s rarely discussed in public.

jay mawson _ _JAY8886 _ 20140707.jpg — British Boxers

Underwear Shoot

Male Underwear Shoot

Jay Mawson August 3, 2014

A few weeks ago I had probably the busiest period of photography since I picked up a camera. Rattling up and down the M6 between London and Manchester I think I shot somewhere in the region of a dozen commercial shoots in just over a fortnight. This is the job that started the first week - working in Manchester with a great team for a proudly British brand, British Boxers (you can read their story here). A beautiful lifestyle shoot showing their new range of male stretch trunks and Double Dapper nightwear on the envy-inducing physique of Boss Model's Gavin Fawcett. Art direction came from the charming Josh Taylor, the lovely Hester Brodie made sure the garments looked perfect and grooming was expertly taken care of by Ms Paula Maxwell.

jay mawson _ JAY8560 _ 20140601.jpg — Bridal Editorial

Bridal Editorial in Manchester

Jay Mawson July 23, 2014

I just don't get enough time to do proper full blown bells-and-whistles tests. The exciting ones - full team of people, cool location & great styling. It's a good thing. As much as testing should always remain something every photographer should be doing, if it's the only thing you're doing you start to worry. Come to think of it, there's generally a lot of worry involved in being a freelancer.

Boda Skins

Jay Mawson June 15, 2014

This month I was delighted to work again with luxury leather label Boda Skins and see how much the brand had grown and matured over a short space of time. Their classic takes on a wardrobe staple are designed in Manchester and traditionally crafted in the hills of Turkey , so it was fitting that we shot the campaign images under Manchester's characteristically grey light...