When was the last time you looked at your personal branding? Have you ever looked at it? Your clients do, every time they hit up your website or your social feeds.
As a photographer you're (hopefully) visually literate. You can read, deconstruct and explain why an image works. However don't assume your skills extend to graphic design. Working with a great graphic designer will open your eyes to things you've probably never considered.
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ON E-COMMERCE
A brief look at e-commerce photography in 2021
Everything’s E-commerce now. Ecomm. Ecommerce. E Commerce. However you spell it, it’s all ecomm.
A true child of the internet, demand for e-commerce photography has grown exponentially over the last 20 years. Everybody sells online so everything is technically e-commerce. Front. Back. Side. Detail. Change. Makeup selfie. Next. Within that simple framework a whole genre was born. But whilst the internet buckles under general critique of fashion photography, e-commerce imagery is like the dirty family secret that’s rarely discussed in public.
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Lady Diamond in the Sky
70s Editorial Test
There are a few things I really really need to do...
Update my site...a years worth of great images to select from since I last had chance
Blog more...editorials languishing on my hard drive and thoughts burning my brain
Step away from the 70s...
United States of Manchester
Fashion Editorial
Once in a blue moon I get to post my photography before anybody else. There's lots of reasons why this never usually happens. For commercial work it goes without saying that you wait for the images to be released, but for personal work it just slips out there. During the shoot the team will Instagram behind-the-scenes shots, previews or 'sneak peeks' get trailered onto Twitter and blogs, models want to use the images in their books for a 'last minute casting' and before you know it the shoot is old news, fragmented parts of the whole drifting around cyberspace in a digital fashion jigsaw.
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Random Filters
Cokin
Recently I've been more and more seduced by everything late 70s/early 80s. Beautiful warm colours, soft edges...I don't know, blame Instagram.
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On Desperation
The ethics of test shoots.
If you read any previous posts you already know my thoughts on providing work to commercial entities for free, and on submissions. I came across a beautiful example this week of how both these areas can collide in a car crash of exploitation.
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Golden Girl
Fashion Test Shoot
"Self Publish Be Happy"
Just a nice, simple little test with Beth Leader from Industry & Elite. It's all about the glow at the moment, and Paula did an amazing job on working Beth's skin to a beautiful shine...
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Run Baby Run
Sports Fashion Test Shoot
To accompany the previous post 'On Fashion Editorial Submissions' here's a 'self publish be happy' editorial set. It was shot in a few hours in cold studio in Manchester with a quick pull from American Apparel and some beautiful body glisten from Caroline.
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