Jay Mawson Maldives — Swimwear Photography

The Rotherham - California Scale

Swimwear Photography

Jay Mawson January 31, 2018

The Rotherham - California Scale

Within the last year we’ve had the good fortune to visit both the Caribbean and the Maldives. I shot a small test swimwear fashion editorial in each location. I mean - you would wouldn’t you. Given the choice between filling your swimwear portfolio with a blue tinged model on a misty Formby beach or some Insta-pretty island nearer the equator it’s not a difficult decision to make. Nobody is going to panic about half a dozen extra swimsuits in the 23Kg allowance. The only advantage Formby offers is being able to take more kit and a crew to share the misery with you. When push comes to shove I’ll take my chances with golden sand and turquoise waters over somebody to hold my reflector.

On Desperation

Jay Mawson March 12, 2014

If you read any previous posts you already know my thoughts on providing work to commercial entities for free, and on submissions. I came across a beautiful example this week of how both these areas can collide in a car crash of exploitation.

jay mawson _ DSC_2088 _ 20140205.jpg — Golden Girl

Fashion Test Shoot

Golden Girl

Jay Mawson March 3, 2014

"Self Publish Be Happy"

Just a nice, simple little test with Beth Leader from Industry & Elite. It's all about the glow at the moment, and Paula did an amazing job on working Beth's skin to a beautiful shine...

jay mawson _ DSC_0263 _ 20131210.jpg — Run Baby Run

Sports Fashion Test Shoot

Run Baby Run...

Jay Mawson February 19, 2014

To accompany the previous post 'On Fashion Editorial Submissions' here's a 'self publish be happy' editorial set. It was shot in a few hours in cold studio in Manchester with a quick pull from American Apparel and some beautiful body glisten from Caroline.

On Exposure

Jay Mawson January 16, 2014

Originally posted in May 2011...but still just as relevant...

Photographers are driven by different motives to shoot. But one driver is common across every photographer I've ever met - the desire to have their work seen

There's an extension from that, to having their work appreciated and acclaimed, but the first step in the chain is simply having it seen.

At its most basic, what's the first thing that you do in the pub once you've snapped your friend having his eyebrows shaved off? You show the picture on the phone's screen. "That's a good one". Debatable, but the social pattern is set. The only person who agrees it's actually shit is the bloke with one eyebrow. And even then he means it's a shit picture of him, not a shit picture per se. There you have the digital workflow in a nutshell - identify a scene, shoot it, display it and get instant feedback.