Once in a blue moon I get to post my photography before anybody else. There's lots of reasons why this never usually happens. For commercial work it goes without saying that you wait for the images to be released, but for personal work it just slips out there. During the shoot the team will Instagram behind-the-scenes shots, previews or 'sneak peeks' get trailered onto Twitter and blogs, models want to use the images in their books for a 'last minute casting' and before you know it the shoot is old news, fragmented parts of the whole drifting around cyberspace in a digital fashion jigsaw.